Our vision into reality
There was a materials revolution happening around us. Everything was changing rapidly; energy, transport and agriculture, yet plastic stayed the same. We knew the technology existed to put an end to plastic waste — but there weren’t any products available on the market for us to use. That’s when Great Wrap was born. We invented the products we knew the world was missing so we could dump plastic once and for all. At Great Wrap, we are driven by impact, fuelled by demand and have a 10-year vision for a world where plastic doesn’t exist.
Since our launch, Great Wrap has gone through significant growth and has now established two manufacturing facilities in Victoria, one on the Mornington Peninsula and one in Tullamarine. We manufacture compostable cling wrap, pallet wrap, pallet caps and catering wrap for homes and businesses. We’re on a mission to remove the 150,000 tonnes of plastic stretch wrap sent to Australia’s landfill each year.
We started with just Jordy and me, and now there are more than 30 of us on the team. By this time next year, we hope to have more than 100! Both Jordy and I were using a lot of pallet wrap in our respective industries. In architecture, I would spend a lot of time looking for the most sustainable materials, only for them to arrive on site wrapped in pallet wrap made from petroleum-based plastic, and it was the same for Jordy.
One day we were sitting on a beach and asked ourselves if we weren’t operating in our industries would they be any different without us? The answer felt like a no, which was when we really decided to do something more meaningful for the planet and for ourselves. We both love spending time in the ocean, so the plastic waste problem felt like a natural fit to tackle.
The scale of the plastic problem across the globe is frightening, and we’re working to keep up with the demand. In the last two years, with the support of local investors, we’ve been able to set up two Melbourne-based factories and become the only Australian manufacturer of compostable stretch wrap. In the coming year, we hope to see and reach a future where petroleum-based plastic does not exist. We want to see more businesses manufacturing locally to minimise their footprint, and we want to see more government support for small businesses.
Our recent government grant is an affirmation of the way the world is heading, and it’s so great to see — the future is bright! We’re now seeing not only a shift in consumer choices but also in businesses and careers, and it seems to be catching on with more businesses opting to manufacture locally to tackle environmental issues. We couldn’t be more thrilled to be part of reimagining a better future for everyone when it's most needed.
By Julia Kay